Here’s a fun fact: running a business (or just existing, honestly) takes a lot of energy.
Some people make it look effortless. Perfectly styled, accessorised, like they woke up and a personal stylist just happened to be there. (side note: is this anyone else's dream?!) Meanwhile, Dara and I roll in wearing Lululemon, a sweatshirt, and the energy of someone who forgot they had to be somewhere five minutes ago. And that’s fine. We’re busy.
The truth?
We don’t always look like your "typical" boutique owners. Some days, we do. Some days, we look like we just barely made it. And somehow, we’ve still managed to figure out how to dress for absolute chaos and make it look intentional.
First rule?
Wear one colour. If you wear all black (or any other single colour), you automatically look like you tried. A monochrome outfit tricks people into thinking you’re put together, even if you got dressed in the dark haha It’s the easiest way to fake having your life together.
💡 Pro Tip: Add gold hoops or a statement sneaker to make it look intentional.
Second?
Keep a blazer in the car. Can't believe we're sharing this tip. But seriously! It's saved us many times! You can wear the most unhinged outfit, but if you toss a blazer over it, suddenly you’re giving “CEO” instead of “I barely made it here.” It’s magic. Bonus: pockets. We love pockets.
Shoes?
Sneakers. But make them cool. A fresh pair of Converse or some colourful trendy sneakers say, “I did this on purpose,” even if you absolutely did not. And if they’re NOT white? Even better. Hello cherry red, or mint green, or patterned. Just keep some wipes handy because life happens, and we like to keep our shoes less messy than our current schedule ;)
Accessories are a distraction technique.
Big sunglasses? Stylish. Cross body bag? Intentional. Lip gloss? Counts as an accessory. If people are looking at the cute bag, they’re not looking at the fact that you’re wearing the same jeans for the third day in a row. Guilty.
And if all else fails?
Statement piece. A funky sweater, a bright jacket, maybe some leopard print pants. If one thing looks bold and exciting, people assume the whole outfit is working. It’s fashion math. Pretty sure there's a real thesis written on this exact thing.
The real secret to dressing for chaos? Confidence.
Some days, we show up looking like your IG model boutique owners. Other days, we look like we just wrestled a clothing rack and lost. Either way, we’re running a business, getting things done, and looking some level of fabulous while doing it. That’s all that matters. And cheers to YOU if you're in the same boat. You're winning because you showed up! Wearing whatever the fuck you wanted!
Now if you’ll excuse us, we’ve got things to do and absolutely no clue what we’re wearing tomorrow. Maybe our car blazer? Again. Hahaha ;)
Sending much love xo
D&D