When we first opened the doors to The R.A.K we imagined transactions, friendly smiles and we hoped that we'd create a community!
Over time, our customers (YOU) have become so much more than faces walking through our door, or names on our orders. You’ve become friends, confidants, employee’s, cheerleaders and an integral part of what makes our boutique so special!
WHY WE ARE LOW KEY OBSESSED WITH YOU
- You guys bring us stories: Every item that comes into our boutique tells a story, but so do the people behind them. We have learnt about weddings, graduations, vacations and even the occasional heartbreaks. It’s these stories that breathe life into our racks and shelves.
- You’re the heart of our style: Our customers are trendsetters in their own ways. They inspire us with their unique tastes, bold choices and flair for mixing and matching. Watching someone find that perfect piece - the one that makes their eyes light up- is pure magic!
- You make our job fun: Some of you pop in just to chat or to get “good vibes”, or spill the tea or ask for styling advice. And some wander in and grab the first thing they see and say “This will do”. Both of you make our day in your own way!
- You’ve got our back: Whether you’re tagging us on social media, telling your friends how awesome we are (well we hope that’s what you say) or just coming back time after time, your support means everything! Literally! Without you, we would be out of business and probably still wearing yoga pants everyday. (Really nothing wrong with that tho, right?)
BEYOND TRANSACTIONS: THE MOMENTS THAT MATTER:
It’s the little moments that stick with us. Like the time there was a customer who brought in coffee & treats to us after finding her perfect outfit for her upcoming speaking event, the Mom who trusted us to style her daughter for her sweet sixteen, and our regulars who pop in for some “retail therapy” and somehow it turns into therapy for us. Moments like these are a reminder that our boutique isn’t just about clothing-it’s about connection.
We have laughed with you over silly fashion fails, celebrated milestones with you, and even shared a tear or two (You know who you are that let one of us cry on your shoulder!)
So let's be real: you’re not just customers anymore. You’re the reason we look forward to work everyday. You’ve celebrated with us, supported our boutique, but also our dream, and made us laugh until we cry. (Also, some of you have straight-up roasted our decor choices, but we’ll let that slide.) You’ve trusted us with your style, shared the stories, brought in AMAZING clothing, and reminded us of why we started this crazy journey in the first place!
At this point, if you’re not stopping by to shop, we are genuinely wondering if you are OK. Should I call? Text? Did we do something wrong? Ha.
Only being a year and a half old, it's crazy how over this short time, you’ve become part of our extended family!
So here’s to you: the lifeblood of The R.A.K, the fashion-forward family we never knew we needed! Thank you for making this more than business- it’s a place of friendship, fun and fabulous finds! And for that, we love you more than we love a good 50% off sale!
We can’t wait to make SO many more memories with all of you!
XO
Dara & Dawn-Marie